Coeur's mission is to make the best looking, best fitting, most functional and most comfortable women's endurance sports clothing in the marketplace. For those of you hitting up trails runs at dawn and to those of you racing your bike against the sun, Coeur wants you to have it all: they want you to not have to worry about your tank riding up and exposing your belly; they want you to have matching, cute kits that make you stand up that much straighter and stronger because you know you look your best...even while sweating up a storm; they don't want you to have chafe scars on your body, anywhere! Coeur likes clean, sophisticated lines. Their aesthetic is East Coast Preppy meets West Coast chill. And they make all of their clothes in downtown Los Angeles.