Rabbit was created because the founders wanted something better. They both are lifelong runners and have tried all the running apparel out there, but never found anything they loved. With athletic apparel everywhere you look, it’s hard to believe that no one had perfected the running short, but that’s exactly how it felt to them. Some things were too complicated, others too fussy, and plenty were downright ugly. Even worse, none seemed to really consider the distinct activity of running and the legitimate and specific needs of the runner. They thought about this problem for quite a while and finally decided to solve it themselves.
At rabbit, they believe in ethical, sustainable manufacturing. All of their running apparel is manufactured in Los Angeles, just 100 miles south of their home in Santa Barbara. This gives them access to advanced manufacturing facilities while allowing them to keep a close eye on all aspects of production. They make running apparel that they want to wear, and they do it in a way that they can feel good about. That’s the rabbit difference.
"We love running, but we love runners even more, and we believe in contributing to the sport by supporting runners at every level."